17 Unusual Etsy Tips & Tricks to Increase Etsy Sales in 2022 (Hidden Tips Inside)

Home » 17 Unusual Etsy Tips & Tricks to Increase Etsy Sales in 2022 (Hidden Tips Inside)

How can I boost my Etsy sales? or How can you improve your items in response to Etsy trends? How can I enhance my Etsy traffic? If these are the horrors that keep you from focusing on your Etsy shop, you’ve come to the perfect spot. These Etsy tips and tactics have been carefully selected to help you increase your Etsy sales.

Sellers like you are always seeking for a better and more intelligent method to get into Etsy’s system. Furthermore, Etsy’s frequent updates provide helpful information for merchants. These Etsy tips and tactics center around raising Etsy sales by enhancing product exposure based on personal experiences. The bulk of them, however, are merely rhetoric or twisted material.

However, before we address these questions, wouldn’t it be acceptable to shed some light on Etsy? What exactly is it, and how does it work?

Learn about Etsy’s multi-fold growth and the significant improvements from the previous year in the year review blog!

Etsy is an online marketplace for artists, producers of handcrafted things, and vintage product enthusiasts. Etsy is a fantastic online commerce platform that operates on a customer-to-customer (C2C) or peer-to-peer (P2P) basis. Art, apparel, jewelry, and other decorative products, as well as arts and crafts materials, are offered on the Etsy marketplace.

How well-known is Etsy?

Annual GMS and Revenue have increased by 132% and 141%, respectively. So far, Etsy’s quarterly revenue has been increasing, as seen by the latest numbers for the third quarter of 2021.

The bulk of its income was generated by its marketplace section. It largely consists of the 5% transaction charge that a seller must pay for each transaction. It covers shipping costs and a $0.20 listing charge for each item that appears in their marketplace for four months. Etsy Payments, the company’s payment processing solution, has also just launched on Etsy.

These are common queries within the seller community, as shown by the enormous user base. There has been a growth in the number of active buyers year over year, which raises the issue of how to boost sales on Etsy Business since, presumably, this should be the case as the number of clients increases.

Etsy has announced an increase in seller transaction fees of 1.5%. This step was made to strengthen marketing and support in order to maintain our great momentum.

Etsy boasts 7.5 million active sellers and over 96 million active customers who have purchased products from the site at least once in the previous year. According to the Q3 2021 figures, Etsy sold things worth around 10.28 billion USD. This was significant!

Although these figures may be appealing to Etsy, they are also unsettling to the merchants. The rising number of merchants has raised rivalry among them to acquire the required attention for their items.

Simultaneously, in order to level the playing field, Etsy has established precise rules for sellers to follow in order to produce a conversion-worthy catalog. However, if you want to stand out from the throng and keep your Etsy store from going out of business, you must also do something distinctive.

Aside from developing outstanding and SEO-friendly listings that rank high and attract a large number of visitors, which leads to improved conversion rates and, as a consequence, more Etsy sales. Rare approaches must be used to assist you imprint your brand’s image in the minds of your visitors.

Before you finalize your marketing plan, listen to this podcast for some statistical insights into the reach and scope of Etsy Marketplace!

Tips for Increasing Etsy Sales

Although Etsy provides you with a plethora of prospective consumers, it does not immediately position your items in front of them. That is your responsibility. Here are some Etsy tips and strategies to consider if you want to grow better at selling on Etsy.

Before we get started, here’s a film that will provide you with stories and techniques that will greatly assist you in rating your business among the fashionable ones. Take a peek.

Now that you’ve established your foundation, let’s dive into the meat of the matter. We’ll go through the finest Etsy tips and strategies for increasing your Etsy sales.

All of them are easy, practical measures you can take to boost your sales. You don’t have to implement all of these suggestions at once; try them one at a time to determine what works best for you and the things you’re selling.

Let’s get started.

17 Etsy Tips and Tricks You Should Start Using Right Now

Here you can find various simple Etsy Tips and Tricks that you may use to emulate other successful Etsy merchants, which are less popular yet within the legal framework. So let’s get this party started:

1. Images on social media have more to give.

When making a listing, one of the inventive methods is to include the handles of your shop’s social media profiles on the photographs. This is an unique notion since many more internet firms do not consider this technique, although it may be occurring due to a lack of knowledge with the concept. Etsy, on the other hand, allows it. See the image below:

This approach will help you get more devoted social media followers. At the same time, if you’re wondering “How to Increase Etsy Traffic,” you may certainly do this. It is handy since you can communicate with customers on a personal level while avoiding all or some of Etsy’s seller fees.

Can you see how Stick with BonBon included their Instagram social account on the product photographs, which has the following advantages:

Visitors may be individually engaged and retained.
Once they’ve followed you, make crucial announcements.
To optimize efficacy, run a targeted giveaway campaign.
Create shareable content to connect with like-minded customers.

There is nothing like maintaining your targeted clientele, since the expenses of acquiring new customers are greater than selling the same goods at a discount to previous clients. It assists you in increasing recurring purchases and, as a consequence, increasing Etsy sales.

2. Include the most often searched keywords

Yeah, yes, yes! Buyers may visit the website without knowing what they want to buy, but their motive is clear: they want a gift-worthy item. It might be for their mother, father, partner for Valentine’s Day, or a friend, and it’s a terrific tip or technique to add to your Etsy business launch checklist.

As a result, using these keywords will assist you acquire traffic that wasn’t previously available for your goods. Consider the following example:

Notice how the title incorporates the term “black dress.” A buyer is unaware, but you are. Which of your items may be utilized to give whom and when, there might be various keywords such as for men, for parties, and so on. The buyer persona is all you need to know like the back of your hand, but wait, isn’t that something you already know? You get some new members as a result of this.

3. Your business name serves as your brand name.

It is vital to distinguish yourself from the herd. When you decide to sell on Etsy, you are no longer competing on a local market, since your Etsy firm now competes in the worldwide economy.

How do you intend to distinguish yourself from the millions of other Etsy merchants across the world?

It’s critical, though, to spend time perfecting your Etsy shop name: it’ll be one of the first things your consumers see and will show on all of your packaging and branding.

Your Etsy shop name will reflect your business, and it must be memorable and searchable in order to lure consumers in and keep them coming back for more. Create a name for your business that is unique to you, but bear in mind that you may modify it later if you get stuck or are unhappy with it.

4. Subscription Coupon Codes to Increase Revenue

How excellent is that concept? In the comment box, ask your prospective shoppers to share items on their social sites and tag 3-4-5 or a billion like-minded friends. Then, in order to get the promo codes, share the screenshot in personal chat.

Knowing and sharing promo codes becomes more convenient. These nomination campaigns are quite popular on the Internet.

Alternatively, offer promo coupons to get customers to sign up for your newsletter. You can only make them operate if you have a minimum cart value. All of these tips will assist you in increasing Etsy sales in 2022 or later, if not more consumers. Amazing! Isn’t that right?

5. Use Pinterest to Research Keywords

A large portion of Etsy and Pinterest traffic is female, and here is where your opportunity resides. Utilize Pinterest to find keywords. See the picture below.

Intent-based keywords connect with customer psychology and may help you improve Etsy sales in 2022.

See all of the keyword suggestions that appear when you type floral print

Men’s Floral Print
A Floral Print Design
Floral Print Gown

These keywords may be used in the description or title of your item to attract laser-focused visitors who are more likely to convert into buyers than random visits.

6. Product Descriptions That Persuade Customers to Buy

When you do this, you will understand why the pen is mightier than the sword. Yes! You may connect with your buyer’s mentality and goals by using a personalised description. You get to put on their hat and tell them you know what they want. It boosts conversions and, as a consequence, sales on Etsy in 2022. Furthermore, it is already being done; have a look at one such seller’s listing:

Isn’t everything unusual? Okay, not all of them, but some of them are out of the ordinary. We know they are because other postings rave about keywords, Google, and other topics but seldom apply common sense to the task at hand. So, yep, they are the seven (not 8). One of them was well-known (remember, Free Shipping Bait). So we kept our end of the bargain!

7. Free shipping is the foundation of customer service.

Well, this is not as unconventional as others, or, to be honest, it is one of the most prevalent tactics used by sellers to enhance cart value. Determine the minimum order amount to qualify for free delivery or set a price for your items so that free shipping does not reduce your revenues. According to studies, people prefer items that include free delivery over those that do not. Use Free Shipping to satisfy consumers and, as a consequence, improve Etsy sales in 2022.

Pay for shipping if you want to utilize free shipping. Customer joy in shipping: Etsy’s algorithm considers free delivery when providing results for any search phrase. When you bear the expense of delivery, your price is inevitably lower than your rivals’. The reason for this is because their items include delivery costs. Furthermore, it is an excellent advertising tool.

How can free delivery enhance Etsy sales in 2022 and beyond?

Free Shipping with a certain AOV: Many intelligent customers add goods to their basket in order to qualify for free delivery.

Purchase two or more items: Utilize a free delivery campaign to upsell.

A certain time frame: Offering free delivery within a set time frame is good for boosting sales during sluggish times — or providing additional motivation during highly competitive seasons.

Since the Pandemic has increased the practice of internet buying. Everything is accessible online, from masks to gloves, food to apparel; people are turning to internet shopping for even their most basic necessities. Etsy’s free shipping guarantee on orders increases sales and encourages buyers to buy in bulk while collecting festive products throughout these months.

Shoppers genuinely like seeing the words “Free Shipping” and do not want to pay a high price to carry the things home. Handcrafted masks, Halloween costumes, home décor items, and cooking needs will be in high demand as the holiday season brings with it a plethora of feasts and festivities.

What’s most exciting about free shipping is that, while you’re busy attracting new customers, Etsy boosts your listing in the search results for relevant inquiries.
Free delivery is a win-win scenario, and you couldn’t be more fortunate during the holiday season!

8. Unambiguous Return, Refund, and Shipping Policy

Just read the shipping policy below? Furthermore, note how he refuses to accept full responsibility for his mistakes. Look at how he acknowledged having two jobs.

Furthermore, it works! Customers who buy from him are satisfied with his policies since they get individualized and interesting stickers! If you’re not a big-ticket merchant, you may set your own return policy. Although it does not help you generate money, it does allow you to save some, and as the saying goes, a penny saved is a penny earned.

9. Provide a variety of payment choices

According to a Paypal survey, 42% of respondents were affected by the amount of payment choices offered. When it comes to payment methods, shoppers desire variety and choice.

As a result, additional payment alternatives equate to a higher conversion rate and more sales on Etsy. Now that ETSY enables payment in installments, consumers may purchase and get products from Etsy while paying in installments.

10. Etsy Ads and Promoted Listings

On Etsy, one out of every four rows of results was allocated for sponsored Etsy promoted items. Paid listings on Etsy increase your chances of getting customers for your listed items. In addition, Etsy developed Offsite Ads, which reformed the Etsy Ads.

You previously invested in two separate channels for marketing, product listings and Google Ads. However, with the current version, you are no longer required to do so.

Those who are affected by the new update will be relieved.

Their money was squandered with no conversion.
I couldn’t discover any of your product placements.
You have no control over your advertising budget; instead, you may market your items on Etsy as well as other search engines and social media sites such as Google, Bing, Facebook, Instagram, and Pinterest with the same budget.
Expect increased traffic to your Etsy shop from a variety of sources, including search engines such as Bing and Google, as well as social media platforms like as Facebook and Instagram.
It operates similarly to the CPC model in that you only pay when a customer clicks on the ad and purchases within 30 days of seeing it.
All vendors who earned more than $10,000 in the previous year will be automatically enrolled in Offsite Ads. However, if the transaction was less than $10,000 the previous year, you may opt out of offsite advertising.

11. Request Customer Feedback

Is it necessary to explain? Reviews are not only social evidence; they demonstrate the influence of your goods on the targeted audiences, but they are also an essential ranking component for your items. It demonstrates that your items are really successful.

Etsy is no exception, since the majority of marketplaces integrate pleasant experiences in their search result display algorithm. As a result, the greater the quantity of good evaluations, the greater the growth in Etsy sales in 2021.

12. Include a Social Cause in Your Purchase

It’s a well-known truth that today’s marketing period is all about storytelling. Buyers’ desires are fulfilled by stories that inspire and drive them to participate. Support a cause via your company since it is home to craftsmen.

Including a rationale that you feel will also inspire shoppers. It helps people believe that they are contributing to the cause rather than just making a purchase.

13. Recognize the Value of Creative Packaging

Previously, provided the packaging was robust and suited its function, there was no need to be concerned. Companies quickly recognized that the more aesthetically appealing the packaging, the better the product sold.

As an artistic marketplace, Etsy requires packaging to be part of the creative process in order to design something that can flaunt your brand and be distinctive enough to make your product stand out from the crowd.

Have you seen any product unpacking videos on Instagram? The packaging are so appealing that we are intrigued by the contents. This is what innovative packaging does for consumers as well as for brand image.

A fantastic thing to mention in your Etsy tips & techniques!

14. Provide Customer with Direct Consultation

Consultation is the deliberation step of the buyer journey, and a good dialogue may propel buyers along in their purchasing journey. A vendor on Etsy provided phone counseling as well as the specifics in the product description.

You, too, may do the same to persuade the customer, in addition to crafting a customized and thorough product description; it will undoubtedly increase Etsy sales.

15. Proceed to their mailbox.

Another frequent technique to captivate prospective consumers is to provide them with material that is targeted to their interests and requirements. You may accomplish this using the newsletter, and Etsy allows you to include a newsletter subscription in your product description.

Email marketing offers the same advantages as social media. The one exception is that you can contact your focused clients on social media more often than you can by sending tailored emails. But wait a minute! Email marketing has the highest conversion rates of any technique in the bag.

So, using targeted email marketing campaigns, send out your killer giveaway campaign, provide discount coupons (just for opting in), and much more.

As a result, if you’re able to boost your email follower count, keep in mind that email marketing still offers the best ROI of any digital strategy. Thus, email marketing might be the answer to how to improve Etsy sales in 2022.

Yayy! The holiday season is almost approaching, and nothing could be more thrilling. Make the most of your holiday season by watching our Webinar on Etsy Festive Planning! WATCH NOW!

16. Satisfaction with Customized Products

Esty now allows retailers to sell POD (print on demand) items on its site. You can now sell your own unique designs on a variety of items such as custom printed T-shirts, Mugs, Cushions, and so on. You may also sell funny goods and any other designs you desire as long as there are no copyright issues. You may connect with the POD service after your Etsy business is up and running.

Printify is one of the organizations that assists POD sellers with everything from sourcing the basic items to designing, printing, packing, and completing client orders on Etsy. These stores provide you with a large catalog and high-quality items to add jewels to your business and personalize it with unique and original designs. The majority of their manufacturing partners are based in the United States or the United Kingdom.

As a result, utilize this tool to provide a highly tailored experience to your clients and receive a taste of higher Etsy sales.

17. Use Express Delivery to Simplify Your Operations

Did you know that the promise to deliver things within two days is the most important element behind Amazon Prime’s success? Confirmation may be found in the statistics below.

Express shipping may be a game changer.

First and foremost, it places your listing among the top results. Following that, if visitors find the product’s content appealing, they will click on it. The conversion rate begins to rise. Furthermore, the cumulative result is greater Etsy sales in 2022 and beyond. Even if the statistics provided above is a little outdated, it confirms the argument that speedier shipment is the staircase to paradise. Many Etsy merchants also provide expedited shipping and tasting success.

What is the cost of selling on Etsy? Find out more here.

18. Customers all across the world adore your brand

When you think of online shopping, Amazon comes to mind; this is what we call the consequences of branding.

Establishing your product identity in the market is a requirement of the times, which may be accomplished via effective branding strategies.

A well-shot photograph may work wonders for your Etsy brand. When the quality is great, beautiful product photographs instantly convey a feeling of trust, closeness, and inspiration for companies.

And if you get stuck, remember one phrase that will help you swim your way up: SENSE OF CONNECT. As we previously indicated, words like personalized, innovative packaging, user-friendly rules, and so on will assist you. These are your brand’s unique selling points.

19. Make your return and exchange options as simple as possible.

The ability to return and exchange a product inevitably boosts conversion rates. Furthermore, the longer the return window, the greater the conversion rate. It debunks the misconception that buyers return a greater amount of purchases due to the longer return time.

The endowment effect was identified in a research undertaken at the University of Texas’ Naveen Jindal School of Management. It holds that the longer a buyer retains a thing, the less likely it is that it will be returned. Amazing. Right?

Another clever strategy to lessen your return is to provide product swaps. The transaction has a good psychological impact on the buyer, and you’re able to remove some bad money off your balance sheet.

20. Use Cross-Selling to Increase Customer Retention

Because Etsy allows sellers to put a hyperlink in their product descriptions, this is a good chance to incorporate links to comparable or complimentary items in the product description.

As a result, take advantage of this chance to provide links to your most popular items or products that belong to the same buyer-persona or interest group to increase Etsy sales.

21. Use Etsy discounts and freebies to combat abandoned shopping carts.

Consider what is drastically reducing your earning potential. If you sell online, it is almost certainly shopping cart abandonment. You’ve undoubtedly seen it: visitors leaving your site after pressing the Buy Button but before making the order, whether you offer one product or thousands. It may also reduce earnings if your numbers are big or your margin is tiny.

However, Etsy sellers have one significant advantage over merchants who sell their things on other platforms: sending abandoned cart marketing emails on Etsy is completely free.

What may Etsy purchasers get in the way of discounts?

Etsy merchants may give their customers a percentage off the things in their basket.
Predetermined amount off: Sellers may give clients a fixed amount discount on the items of their choice.
Sellers may provide free standard delivery on products from their online shops, which means the client will not have to pay a shipping price.

When we say freebies, we mean complimentary presents or beautiful messages that go along with your items. People like being surprised, and delivering little joys via your goods is the greatest way to do so.

Aren’t these effective Etsy shop suggestions and tricks?

Let us know in the comments whether you were aware of these strategies before or if you intend to use them! And we will continue to update this blog as we discover new tricks that we want you to know about!