Josh Cutler
Conversion Rate Calculation for Your Etsy Store
The conversion rate is the percentage of visitors that make a purchase. You may see these data on your store manager’s shop stats page. Remember, it’s visits, not views.
Conversion Rate = (Number of orders/Views)
What Is A Good Etsy Conversion Rate?
On Etsy, the typical conversion rate is about 1-3%. Because more merchants have joined Etsy in recent years, the conversion rate has declined. Conversion rates among vendors vary greatly in competitive areas such as jewelry and clothes. Top sellers may enjoy conversion rates of up to 5%, while others may see rates of less than 1%.
The Value of Increasing Conversion Rates
Consider the following situation. You get 1000 visitors every month, and the average purchase costs $50.
If you have a conversion rate of 1.5%. You will make 15 sales and earn $750.
If your conversion rate is more than 5%. You will make 50 sales and earn $2500.
You didn’t even need to increase your visitors to boost your income by more than thrice. Imagine this combined with increasing traffic!
A better conversion rate also aids Etsy SEO by placing your items higher in the Etsy search engine algorithm, giving you more visitors.
Methods for Increasing Etsy Conversion Rates
Shoppers are more inclined to purchase when you persuade them that:
- They require/desire the stuff.
- The cost is reasonable.
- all of their issues addressed
- Your product outperforms rivals.
When all of these conditions are met, the consumer is more inclined to purchase.
And I’ll teach you how to maximize all of these variables.
Increasing the Visibility of Your Etsy Listing Titles
One of the most significant methods for your listings to be discovered by the correct people – your target buyers – is via Etsy SEO.
There are two primary things you should be aware of:
- Look for keywords that your consumers use.
- Long-tail keywords should be used since consumers who use them are more inclined to purchase.
Look for keywords that your consumers use.
The best place to look for them is in the Etsy search box. When you enter anything in, Etsy will propose and attempt to guess what you are typing.
That recommendation is based on data collected from genuine Etsy customers. Use the auto-suggest feature to uncover terms that customers are searching for.
As an example, suppose you offer wall art. When you search for “wall art,” you’ll find results such as “wall art canvas,” “framed wall art,” and “wall art wood.” Those are the terms that your prospective consumers looked up. To boost your conversion rate, use the appropriate ones in your title and tags.
Make use of long-tail keywords.
Long-tail keywords are more detailed and focused. According to research, customers who put in lengthier terms are more likely to purchase.
Shoppers who key in “necklace” are most likely simply looking, but shoppers who put in “amethyst necklace in sterling silver” are more likely to know precisely what they want and are ready to purchase.
When you search for “amethyst necklace in sterling silver,” the short keywords “amethyst,” “necklace,” and “sterling silver” are all included as keywords. This is also applicable to Etsy tags.
As a result, you should research appropriate long keywords that your consumers use and search for. As a result, customers who click on your product listings are more likely to purchase. As a result, your conversion rate will improve.
Create an Effective Etsy Listing Description
A good listing description serves many purposes:
- Insuring customers that they need and want your goods (appeal to their emotional side)
- Give them the information they need to make an informed choice.
- Answer all of their queries and lower the purchasing barrier.
Before you begin creating Etsy descriptions, consider why your consumer should care. How will your product make your customer’s life easier and solve their problem?
Don’t only consider the color, size, or functionality of your items. They are still significant, but they only appeal to your customer’s rational side.
If customers aren’t persuaded that they need your goods, they won’t be interested in its features.
So, how do you persuade them?
Make an emotional appeal to them.
You undoubtedly have some ideas: increase life quality, feel more comfortable, become fit and healthy. On the opposite end of the emotional range, there’s stress reduction, pain relief, and avoiding missing out.
They will then have questions and concerns that you may address. Why should I choose you over your competitor? How long will shipment take? Why should I put my faith in your store?
All of these questions should be addressed in the product description, product images, or store policy. Consider all of the worries that may deter a customer from buying, and respond to them to the best of your abilities.
If your listing can achieve all three, your chances of turning a visit into a sale increase dramatically.
I have listed out the whole process in this course – Etsy Listing Sales Machine
Product Photography That Is Both Eye-Catching And Informative
A thumbnail picture with good lighting and a clean backdrop is your best chance. Ensure that your product is the primary focus of the shot, rather than extraneous components such as the backdrop or props.
Following that, you may post more photographs to provide customers with all of the information they need to make a purchasing choice. Here are some examples of photographs you may use:
- What does a lifestyle picture look like when someone is utilizing it? How does it seem in’real life’?
- Close-up photograph – Display the most eye-catching elements of your goods.
- Packaging image – Display what customers may anticipate or if your goods can be provided as a gift.
Check out this free product photography guide for more inspirations
Clear Etsy Policy for Shopper Trust
Etsy policy performs a critical function: it reduces client uncertainties and buying barriers.
“What if it falls apart?” “Will I be refunded?” “What if it gets misplaced in the mail?” “Will it arrive in time for my son’s birthday?”
A well-written Etsy policy will address all of these issues and more. It will inform your consumers about your return and exchange policy (which should be simple to comprehend and use), shipping policy (what happens in the event of non-delivery or delayed shipment), and so on.
Don’t be afraid to be a little extra kind, such as offering a complete refund plus a discount if the goods is damaged during delivery. Only a tiny number of clients, in my experience, will really utilize the policy or take advantage of you.
On the other hand, the rise in sales as a result of a liberal store policy will most likely be more than the cost, enhancing the conversion rate.
Pricing Techniques to Increase Conversion Rates
When it comes to price, contrary to common assumption among many Etsy merchants, lesser isn’t necessarily better. What matters is that you explain your pricing and persuade them that your product is worthwhile.
Price is often linked to quality. You do not go to the grocery and purchase the cheapest foods available. Probably because, in your experience, the cheapest items are frequently of poor quality.
The same holds true for internet buying. Customers may believe your items’ quality is worse if you price them too cheap in comparison to your rivals.
If you have distinguishing features, you may pitch your product as premium and charge a greater price than the market average. Consider the following additional selling points:
- higher grade materials
- Excellent fit
- Quality assurance for a long time
Another option is to provide higher-quality items at the same price as your competitors. You may also be a ‘loss leader,’ offering the same quality goods at a little reduced price.
To reduce the purchase barrier, provide free delivery.
One of the primary causes for cart abandonment is high delivery costs. Buyers are more likely to complete their purchase when there are no extra expenses throughout the checkout process.
Not to add that Etsy prioritizes free shipping items in search placement in the United States.
Learn more about offering free shipping in this guide
Customer Service That Is Friendly And Helpful
The term “customer service” refers to any contacts you have with your consumers. Answering their queries, giving delivery updates, and offering help after the purchase.
Superior customer service and assistance will increase their likelihood of purchasing. Buyers often contact many stores, and the shop that responds to their question/concern the fastest wins the transaction. All of these factors increase your sales and conversion rate.
Repeat purchases are often attracted by friendly suppliers. One of the most significant drivers of your shop’s long-term success is recurring customers.
Not to mention that excellent customer service may lead to additional 5-star product ratings. More reviews increase buyers’ trust in purchasing from you. As a result, your conversion rate will improve.
So, how do you go about providing excellent customer service?
Treat your customers as though they are friends.
Be as welcoming and helpful as possible. Because Etsy is a homemade marketplace, most buyers do not anticipate official interactions with vendors.
Don’t be scared to express yourself, use emoticons, acronyms, and so on. Finally, the most essential thing is to be clear and helpful.
Include Frequently Asked Questions in the FAQ section.
This helps you to anticipate consumer inquiries. Anticipating what consumers would think is a kind of effective customer service.
Customer Purchase Follow-Up
An automated email series is ideal for developing positive connections with clients and increasing their likelihood of returning. Provide them with helpful information on how to care for the product. Request feedback from them. Learn how to create this email sequence for your Etsy business by clicking here.
How to Increase the Conversion Rate of Your Etsy Listing
Knowing your clients better is the ultimate approach to double or even triple your conversion rate…
Recognize what clicks with your consumers.
I’ve sold over 15,900 items on Etsy and am in the top 1% for many of my Etsy businesses.
I’ve developed a technique that allows me to successfully convert visitors to sales – a robust system that allows me to plug-and-play and generate high-converting sales machines time and time again.