Josh CutlerSo you’ve mastered the art of product photography and have mastered the art of branding your Etsy business. Now that your business is looking its best and your product listings are on point, it’s time to spread the news and attract those consumers through the (digital) doors!
It’s easy to believe that your fantastic things would sell themselves, particularly with your impeccable branding and your best keywords in each listing headline. The reality is that promoting your Etsy store is just as vital as creating a fantastic product, photographing it well, and putting it in your well-branded shop. With 1.9 million other Etsy stores on the marketplace, it’s vital to employ a variety of promotional strategies to establish your presence.
Don’t be concerned if marketing seems intimidating. We’ll cover everything from utilizing SEO to producing beautiful social media visuals using BeFunky’s Designer, and everything in between. Let’s get started, shall we?
How to Market Your Etsy Store
Assume a prospective buyer is looking for the ideal leather handbag. They go to Etsy, search for “big leather handbag,” and begin scrolling through the results. The likelihood of your handbag appearing in that search is determined by the item’s relevancy (whether or not you’ve named your listing with the words ‘big leather handbag’ in it), the item’s quality (how well-rated it is), and the length of time it’s been listed.
With SEO in mind, title your listings.
If you’re new to Etsy, chances are your listings don’t have a lot of reviews yet, therefore one of the greatest methods to get your things in a customer’s search results is to employ superb SEO (search engine optimization) when naming your listing. Do some keyword research in your niche to ensure your SEO is on track for each listing. What exactly are buyers looking for? Instead of a broad title like “handbag,” consider something more specific like “big brown leather handbag tote,” since these are more likely to be search phrases for a client.
Frequently re-list your items
Aside from returning the most popular and relevant goods from customer queries, Etsy also prioritizes the most recently posted things at the top of a search page. That implies that each time you list an item, it has a strong chance of ranking first in a customer search, after which it regresses when other businesses list things with the same tags.
Using Etsy’s Auto-Renew function is one approach to guarantee that your listing remains at the top of the search results. You may use this function to pick products that you want to re-list at any moment, bringing your item at the top of the search each time. Etsy charges $0.20 each re-listing, which is a minor sum to pay given that the marketplace has over 31 million shoppers every day. To make the most of the Auto-Renew function, make sure you’ve correctly labeled your item and included your five most-searched keywords in the title.
Examine Promoted Listings.
You may also utilize Etsy’s paid advertising options to increase your visibility in a customer’s search. You may pay per click to maintain your item at the top of the search results by making it a Promoted Listing. Your Promoted Listing will have the term ‘ad’ in it to show that it is a sponsored campaign, but it will be tailored to the target demographic and search tags you’ve chosen.
When you start making sales, you may start asking your customers for reviews to increase the visibility of your item even more! Getting to the reviews stage will take some time, so in addition to promoting on Etsy, we suggest using social media promotion and word-of-mouth advertising in your marketing mix. This will allow you to build even more access points to your business.
How to Promote Your Etsy Store on Social Media
If you run your Etsy store like a good small business owner, you’ll discover that social networking is a fantastic marketing tool. Creating social network profiles exclusively for your Etsy business, all with the same account name, is a terrific method to increase your sales. With a link to your store on your profile, you’ll provide your audience more opportunities to interact with your stuff.
Begin by creating profiles on Instagram, Pinterest, Twitter, and Facebook, since these are the most effective venues for promoting your Etsy shop. Once your accounts are setup, begin preparing your content by drawing inspiration from other accounts in your field, but don’t duplicate!
The fact that you should already have enough of beautiful photography to utilize from your own product photoshoots makes marketing on these channels simple. Here’s how to transform those photos into successful social media graphics, as well as our biggest success tips:
Make Attractive Social Media Graphics
Because Etsy, like the other social media accounts we suggest, is image-driven, you’ll need to bring your A-game when it comes to social media visuals. BeFunky’s Designer includes a plethora of perfectly-sized templates for creating visuals for Facebook, Pinterest, Twitter, Instagram, and even YouTube thumbnails if filming is useful to what you’re selling.
To make use of them, go to the Designer and open the Template Library. You’ll notice a menu for Online Advertising as well as multiple template settings for various sorts of online adverts. We’ll teach you how to alter a Facebook template here, but the methods are the same for whatever design you pick. When you’ve found a template you like, click Use This Template to fill it on the canvas.
The template’s every aspect is entirely configurable, but we’ll start with the picture. You may upload any photographs you wish to utilize by selecting Image Manager from the left-hand menu. Drag your picture over the current image in the template with your mouse. Drop your new picture to replace it when the old image is highlights in blue.
Would you rather use a stock picture instead? In the Image Manager tab, click the ‘…’ button next to Computer. You may search through over a million free stock pictures from Pixabay right here!
Then, by clicking on any textbox inside the template, you may alter and change what it says. Begin by entering your message, then use the Text Properties toolbar to experiment with various fonts, size, colors, and more!
Once you’ve perfected your social media post, click the Download option at the top of the screen to save the picture to your computer, BeFunky, or another location of your choosing. Alternatively, you may share straight to Facebook, Dropbox, Pinterest, or Twitter by selecting the More sub-menu.
Publish Frequently
While it is not required to post many times each day when first starting out, you will need to develop a routine for each social media site. Take into account your target audience’s schedules and the times when they are most likely to view your content. This will very certainly be trial and error, so keep a spreadsheet of when you publish on each channel and how many likes and follows you get each time. This allows you to decide the optimal time of day to publish on each account, as well as hashtags that are relevant to your specialty.
You may use a social media scheduling service such as Hootsuite to guarantee that your posts are sent out at the best times. This way, you’re not completely reliant on your phone and manually publishing to each channel. If you use a social media scheduling service, be sure to monitor activity on each account and reply to comments as soon as possible.
With giveaways, you may gain followers and generate interest.
Giveaways are an excellent method to increase your followers and spread the news about your Etsy shop, and they only cost one of your goods! It’s as easy as posting one of your things as a giveaway with certain entry requirements. These circumstances (described in the caption) may include: 1) Follow this account, 2) Comment with two friends, and 3) Like this post.
Not only will you acquire more followers for future product promotion, but as your likes grow and more people join your contest, more eyes will be drawn to your account. This increases the likelihood of prospective buyers clicking on the link in your profile and visiting your business! You’ll also be able to leverage significant word-of-mouth promotion when the winner becomes enthralled with the thing they’ve won.
Make sure to use one of BeFunky’s social media templates to create a fantastic image to advertise your contest. It just needs a great photograph of the goods you’re giving away, as well as the text ‘Giveaway’ on the image itself.
Produce Social Media Ads
Aside from posting regularly, utilizing relevant hashtags, and expanding your following, it’s a smart idea to consider social media advertising. You may buy advertising on social media networks like Facebook and target certain demographics, guaranteeing your message shows in their feed.
There are dozens of perfectly-sized Facebook Ads in the Small Business category of the Designer’s templates that you may edit to perfection. Using the template as a guide, you’ll be able to construct something really professional that will entice prospective consumers to visit your business.
Increase Word-Of-Mouth Advertising For Your Etsy Store
Chances are, your Etsy business is known by more than just your social media following; you also have a circle of friends and family who know what you offer. Nielsen reports that 92% of customers trust recommendations from friends and family above all other kinds of promotion. As a result, word of mouth is incredibly strong.
You can get word of mouth promotion for your Etsy shop in two ways: produce wonderful things that people can’t help but promote to their own circle of influence, and be outspoken about what you do and sell in daily life. The good ol’ business card is a terrific tool to have when informing people about your Etsy store. It’s something tangible you can hand out to customers who demonstrate an interest in your store.
Fortunately, BeFunky’s Designer provides absolutely free business card templates that you may use to create your own! They may be found in the Designer’s Templates Library under the Business Marketing category. Choose one that appeals to you.
To alter the backdrop of your business card, go to the Customize page and change the background color, or go to the Picture Manager tab and upload an image to use as your background. Remember to utilize colors and pictures that are appropriate for the branding you’ve created.
You may fill in your own information by clicking on the text fields in your selected business card design. The Text Properties toolbar, which displays when a text box is chosen, allows you to completely alter the text on your card. You may experiment with numerous fonts, font colors, and blend modes from this toolbar until you discover the right match for your branding.
You may make your business card more interesting by using distinctive visuals from the Graphics page, or by uploading your logo to use in your design.
After you’ve finished designing your business cards, you can print them at home with a high-quality printer or use companies like VistaPrint to upload and print hundreds of copies. Keep them with you at all times in case someone inquires about your Etsy business! Instead of attempting to remember your store name and Googling you, they’ll be able to use it to discover your shop online.
You’re well on your way to success now that you have a beautifully-branded store, excellent product photography, and a nice mix of promotional tactics to spread the word about your Etsy shop! Remember that building any company takes time. Fortunately, BeFunky’s Designer is here to assist you at every step of the journey. Start producing graphic assets for social media, eye-catching business cards, and so much more by clicking the link below!