Josh Cutler
How Much Does Alura Cost and Is It Free to Use?
Alura offers a free subscription that includes basic access to all tools and is a wonderful way to try it out before subscribing.
Click here to start using Alura for FREE
If you perform a lot of research or want to include email marketing into your Etsy shop, you may upgrade to the Starter or Professional plan:
- Starter plan: $29.99 paid monthly or $19.99 paid annually ($239 total).
- Professional plan: $49.99 paid monthly or $29.99 paid annually ($359 total).
If you wish to upgrade to a premium plan, here is a promo code for a 30% discount. Use the code GROW30 to save 30% on your first month.
How Does Alura Know How Many Sales She Has On Etsy?
Alura estimates a listing’s monthly and total sales using a mix of data such as views, favorites, and more.
Alura promises an 80% accuracy rate for predicted sales, which I believe is mainly accurate based on my experience. It implies that for a product that sells 10 each month, Alura will most likely predict a sale of 8-12.
While the accuracy rate isn’t perfect, Alura offers a wealth of information and insights that are difficult to discover elsewhere. This tool allows you to make far better educated decisions, which means you’re less likely to spend time and effort on things that don’t matter as much.
Remember that when’sales’ and’revenue’ are stated in this guide, these represent Alura’s estimates.
Is Alura Reliable? + Alura Coupon Code
Alura is one of the most effective Etsy market research tools available. The bundle of features is beneficial for most Etsy merchants, whether they are just establishing a store and doing market research, or they are seeking to expand by analyzing market gaps.
Click here to start using Alura for free
And now for how I utilize Alura to identify successful product ideas:
How to Use the Alura Chrome Extension
The Chrome Extension, in my view, is the nicest element of the Alura toolkit. It works directly on Etsy and may reveal otherwise hidden information.
On the Etsy Search Page
The Alura Chrome addon should be used in an incognito browser. As a consequence, personal suggestions will not influence search results and distort your study.
Search for a term on Etsy and launch the extension. It will load the listings and their associated data. Scroll down to see more listings and get more precise results.
There are a couple extremely valuable ideas here:
The average sales figure represents the overall demand for this term. The higher this value, the greater the demand on Etsy.
The score considers both sales figures and the degree of competition. A higher score is desirable since it indicates that sales are normally strong with little competition. For the highest likelihood of success, I suggest selecting keywords with a score of 6 or above.
You can see Google trend for this term by clicking the trend icon next to the score. It might help you determine if this keyword is seasonal or perennial. You may also use it to forecast demand so that you can add seasonal trending goods ahead of your competitors.
Below is information on many items that rank for this keyword.
You may do the following with this product list:
Sort listings by monthly sales to discover which goods have sold the most in the previous 30 days.
Sort listings by revenue to identify whether goods with higher pricing are likely more lucrative.
Another advantage is that you can view the listing tags, which Etsy currently conceals. When you click on a listing, the listing data, including the listing tags, will be shown. This means you may view the tags used by top-selling goods and receive ideas from them. You may copy all tags at once by clicking, or you can choose the ones that are relevant to your items.
Use in Etsy Stores
The Alura addon may also be utilized in a specific Etsy store. This might be a competitor’s store or a trendy store that inspires you.
When you enter the store, launch the Chrome extension, and the product details will be loaded. To load more goods, you may need to scroll down.
After the goods have been loaded, click’monthly sales’ to see the bestselling items in this store. They are the items in great demand. Going through the list may inspire you to create new products.
Alternatively, you may filter the goods by price to check whether the business sells higher-priced things, which might indicate items with a bigger potential profit margin.
Sender of Email
Alura’s Email Sender is one of its distinguishing qualities. No other email marketing solution interacts directly with your Etsy business. There are two sorts of emails you may send: transactional emails (emails to clients) and subscriber campaigns (emails that you can only send to people who subscribed to your email list).
Transactional emails provide you more control over the automated emails that your customers receive. It may help you increase your income and improve your consumer relationships. The purchase confirmation email, for example, is an excellent chance for an upsell. One suggestion is to urge them to buy another item within 24 hours and get combined free delivery.
You may set up automated emails for subscription campaigns that are triggered by certain circumstances, such as when an item is delivered or when a client leaves a review. This provides you with an excellent chance to win them back with a second purchase.
Keyword Researcher
Tab “Overview”
Keyword Finder assists you in discovering new keywords and determining their demand/competition.
It will provide you some important insights once you type a keyword:
Views, Favorites, and Sales – These figures are based on 1,000 listings that include this term. They provide information regarding demand.
Competition & Competing Shops – These two numbers reflect the level of competition for this term. “Competition” refers to the number of listings that rank for this keyword, whereas “shops competing” refers to the number of individual shops that rank for this term.
To increase your chances of success on Etsy, opt for keywords that are in great demand and have little competition.
A list of related terms appears as you scroll down.
They are rated by ‘popularity,’ which counts how often a keyword is used by the listings when the current term is searched.
When you search’minimalist ring,’ for example, the term ‘dainty ring’ has a popularity of 10%. It indicates that 10% of results for the keyword’minimalist ring’ also use the term ‘dainty ring’.
You can acquire additional related keywords by hitting the ‘load more’ button, however the button often vanishes after touching it once, making it hard to get more keyword ideas. Hopefully, Alura will be able to resolve this issue quickly, since this feature has a lot of promise.
You can also access Google trend statistics for this term by clicking the trend button on the right-hand side, which will reveal if it’s an evergreen or seasonal keyword.
Analytics Section
This page displays the price distribution of the goods associated with these keywords, as well as additional information such as categories, processing time, and so on.
Listings Section
The most popular results for the term you searched are shown below. To view what’s selling right now, I prefer to arrange the listings by monthly sales.
When you click a listing, it will reveal a comprehensive view on the left with more information such as the title, tags, views, and so on.
Unlike the Chrome extension, the prices shown here are the original price, with no discounts applied. When calculating’revenue,’ the original price is used, which may occasionally overstate the figure.
Product Hunter
Product hunter can assist you in finding outstanding product ideas on Etsy. There are filters available to assist you in your search for certain items.
Some of the filters that I especially like:
Filter by minimum sales or monthly sales – This might help you uncover product ideas with high potential, but bear in mind that they are also likely to be more competitive.
Filter by price to identify companies that compete directly in your price range.
Filter item type – Select this option based on the items you offer. For example, while researching for my digital template Etsy business, I would modify the filter to only display digital things.
You may also begin by doing a wide search with fewer criteria. And, after you’ve discovered some prospective product ideas, you may use filters to narrow down your search.
Alura will load the necessary goods when you hit the search button. Scroll down and click ‘load more’ to see even more product ideas. Once you’ve compiled a solid list of goods, you may sort the best-selling items by clicking’monthly sales.’ If you wish to sell higher-priced items, choose the most costly option. Keep in mind that the price shown above does not include any discounts.
To see a product’s information, just click it to access the sidebar on the left.
Analyzer for Retail
The Store Analyzer provides more detailed information than the Chrome Extension when used on an Etsy shop.
When you initially arrive to this tool, before searching for a specific business, you may see the top 500 trending Etsy shops. They are ranked according to their expected monthly sales. This is excellent for gaining ideas for popular goods and learning from top Etsy stores.
When you analyze a store, this is what you will observe and what crucial information you will obtain:
Tab “Overview”
Here you will discover information about all of its items, such as sales, pricing, and so on.
The listings are organized by monthly sales, making it simple to identify which goods are doing well. You may also click on a listing to obtain a more thorough view including the title, tags, expected income, and so on.
It’s also a good idea to look for prospective new product ideas that your rivals are offering but you aren’t.
Analytics Section
This area contains charts displaying the shop’s best-selling goods and sales dispersion.
In terms of sales distribution, it illustrates what proportion of listings account for 80% of total sales. A more uniform distribution (closer to 50%-50%) indicates that sales are coming from a broad range of listings.
The section displaying the shop’s most popular tags is also helpful. Going over the list might inspire you to utilize tags for your listings that you haven’t used before, which can help you reach more customers.
And the pricing distribution chart may show you what price points this store has.
Tab Information
This tab has a hidden gem.
You can view a store’s buyer message, which is normally unavailable until you purchase from that business. This is great for learning about customer service in various stores.
For example, this is a buyer message from a store that sold over 1.7 million items:
Listing Assist
This section evaluates your listings and assigns a score based on how optimized they are. They also provide very useful suggestions on how to enhance the listings.
You may begin with the lowest-scoring listings and work your way up.
You may re-analyze the listing after making modifications, and it will give you a new (hopefully better) score.
Other Alura Resources and Tools
Alura gives certain more features with the membership that will benefit your shop:
Best Selling Etsy Shop – View the top-selling and trending shops in various categories. This is an excellent opportunity to learn from the best-selling stores and enhance your own.
Etsy Privacy Policy Generator – This is a fantastic tool. In only a few minutes, it can develop a privacy policy for you.
Etsy Fee Calculator – Useful for estimating profit margins and determining selling prices on Etsy.
Etsy Shop Kit – They only have three pre-made designs at the time of writing, but it might be a nice starting point.
Alternatives to Alura
On the market, there are several Alura alternatives (free and paid). Find out which Etsy SEO and keyword research tool is ideal for your store by clicking here.