SIZES AND TIPS FOR BEGINNERS ON ETSY SHOP IMAGES (UPDATED FOR 2022)

If you’re just starting out on Etsy, you may be perplexed by the branding graphics. Read on for additional information on ideal sizes and methods for developing Etsy store photos.

Find out more about opening an Etsy store here.

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You may also be interested in selling digital things on Etsy.

These dimensions have been revised for 2022.

EVERYTHING ABOUT IMAGES FOR YOUR ETSY SHOP

One of the most difficult aspects of starting an Etsy business is deciding on photos. So I’m here to guide you in the right direction.

TIPS FOR IMAGE CREATING

Done has replaced flawless. Don’t get too worked up over things like your banner picture or even your logo. When you first start out, it’s tempting to believe that such things are important, but relatively few buyers really see these photographs. Don’t allow that be the impediment to your progress.
It’s OK to update your branding as your business grows. I’ve modified mine several times to match a new logo or style.
If you’re at a loss for ideas, try a basic design. It doesn’t have to be difficult.
Consider mobile viewers. Complex designs might be difficult to detect if consumers click on your store page. Avoid photographs with busy collages.
Consider contrast. Light hues are tough to detect on a white backdrop.

You may make your photos using a tool like Canva or PicMonkey, or you can utilize design software like Adobe Illustrator or Photoshop.

Make sure to provide your own unique measurements if you’re using Canva or PicMonkey. Sometimes their defaults are incorrect (for example, the Facebook cover picture is incorrect!).

They offer themes you may use, but modify the colors and fonts for a more personalized appearance!

For this information, I’m providing my Etsy store, but bear in mind that it’s far from ideal! There are several things I should fix.

Not sure how to reduce the size of your photos? Discover how!

BANNER ON ETSY

This is the picture that appears at the top of the screen. This should include your store’s name and optionally a description of what your shop is about. This may be accomplished via images or emotion. My banner reflects the wacky and creative nature of my store.

You may presently choose between a large banner and a tiny banner.

SIZE OF THE LARGE BANNER

The official dimension for the huge banner according to Etsy specifications is 1600 x 400px. Your Etsy business, on the other hand, will advise you to utilize 1200 x 300.

THE MINI BANNER’S SIZE

The small banner must be at least 1200 x 160px in size. The recommended resolution is 1600 x 213 pixels.

(Use the suggested size rather than the smallest size.)

Check out this article on how to name your Etsy store.

BANNER SIZE FOR THE CAROUSEL

Carousel and collage banners are exclusively available to Etsy Plus members.

The carousel banner is 1200 x 300px in size.

ICON OF SHOP

This is the location for your logo. Because it is a little picture, it must make sense when seen. My store logo is the same as my main website’s favicon.

SIZE

The store symbol is 500 x 500px in size.

PHOTO FOR PROFILE

This should be your picture. This increases confidence in your store and demonstrates that you are a genuine person. My photograph is a couple years old, but it serves the purpose.

I understand that taking images might be difficult, but don’t overthink it. Simply upload a picture of yourself.

SIZE

The profile picture is 500 x 500px in size.

PHOTOS FROM ETSY LISTINGS

The photographs in your Etsy listings are what sell your stuff. These must be created with great care.

SIZE OF PHOTO

Since I began my business, the sizes for Etsy listings have changed twice.

The most recent size is 2000 pixels on the shortest side with a 72PPI resolution.

To guarantee that the picture can be viewed while it’s a thumbnail, use square photographs or a 4:3 ratio.

THE BEST PRACTICES

When producing photos, use the sRGB color mode. This simply signifies that the colors are intended for computer displays rather than printing.
Branding that is consistent. I aim to maintain my branding consistent across my store.
Labeling that is clear. Use easy-to-read typefaces and colors that stand out sufficiently to be read.
Inform the consumer just what the item is. For digital items, I specify what it is, how many photos or pages it contains, and the formats available.
Consider adding a faint watermark or a backdrop to your digital items to avoid simple theft. It might still be taken, but at least you tried. (Don’t merely display a black cut file picture on a white backdrop if you offer SVG cut files.)
If possible, use all ten photographs. Display the goods from various perspectives or with various applications. If your product is digital, utilize mock ups to demonstrate how it may be used. Show close-ups of the design if it’s a pattern. Mockup of a coffee cup with a starburst for SVG
If your product is digital, make it clear throughout the listing photographs and description. Customers will be less confused as a result of this.
Some of the photographs may include descriptive information about the product.